Your competitors are moving on AI. You already know.

AI transformation means finding where artificial intelligence creates real leverage in how your business operates, then building and deploying the tools that capture it. Up Strategy Lab, an AI transformation agency based in Gothenburg, runs this as an audit first, not a strategy deck.

The audit maps where AI creates leverage in your operation, and where it plainly does not, then produces a prioritised list scored on effort against value. It follows the same fixed-price, two-week format as our product design audit, starting at EUR 6,500.

An AI readiness audit, use case mapping, agent and tooling builds, the skills architecture your agents need to work well, interface design for AI, and deployment with handover so your team can maintain it. You can start with the audit alone.

We build them. Agent and tooling builds are working software your team actually uses, deployed and maintained by Up Strategy Lab, not a slide deck about what AI could theoretically do for a B2B business like yours somewhere down the line.

It is the structured layer of knowledge and context you give your agents so their output is actually useful. An AI agent is only as good as what it has been told, and Up Strategy Lab builds that layer as part of the engagement.

The AI readiness audit is EUR 6,500, fixed price, over two weeks, credited against your first month if you continue. Embedded engagements run EUR 9,500 to EUR 17,500 per month, and full builds from strategy through deployment start at EUR 45,000.

Established B2B businesses that need to modernise how they operate without stopping to do it. Most clients already run a working product or process and want AI applied where it changes outcomes, not layered on top for its own sake or for a press release.

Yes. Interface design for AI is part of the same engagement, making model behaviour legible, correctable and trustworthy for the person using it, drawing on the same digital product design practice we use for the rest of your product and brand.

Up Strategy Lab is based in Gothenburg, Sweden, working with B2B clients everywhere. Founded in 2018, the studio has done design and AI work for 40 plus companies.

You get a prioritised, scored list of use cases and a clear view of where AI creates leverage in your business. If you continue, the audit fee is credited in full against your first month of an embedded or full engagement.