Gothenburg, working everywhere
We design complex B2B products, and the AI inside them.
Strategy-led product design for founders who cannot afford to get it wrong.
2020 Red Dot Design Award
MIT Design LabTwo ways in
Design your product, or put AI to work in it.
Design your product
Product UX, brand and design systems for products where getting it wrong is expensive.
Explore designMove your business on AI
Audit where AI creates leverage, then build and deploy the tools that capture it.
Explore AI
Complex products we have shaped.
Viking Analytics
Brand, website, partner program and product redesign for an AI predictive maintenance platform.
Outcome: 100% more website traffic
CapillaryFlow
A full business transformation, spanning rebranding, website, partner program, digital product, and go-to-market strategy, that turned a single-product golf company into a multi-vertical technology
Outcome: Red Dot Award
MuchSkills
We built MuchSkills ourselves, from a colour-coded spreadsheet to a Red Dot Award-winning skills intelligence platform now used by teams worldwide.
Frontgrade Gaisler
A comprehensive brand evolution and digital platform for a world leader in radiation-hardened microprocessors, bridging complex aerospace engineering with modern B2B design to drive high-intent leads
Freepower
Brand, website and mobile app design for a wireless charging company, across a name change and two rebrands.
Lolo.co
One month, working in sprints alongside Lolo's developers. We rebuilt the platform's interface and design system.
What the work looks like.
We highly recommend Up Strategy Lab. They are exceptionally professional, efficient, and highly responsive to their clients' needs. Their ability to understand and deliver on the client's requirements makes them an excellent partner to work with.
Susanne FolkessonCommunications Manager, Gaisler
