Digital product design that makes a complex product feel obvious.

Digital product design is the practice of shaping how a piece of software works and feels, covering UX structure, interface design, brand and the design system that holds it together. Up Strategy Lab, based in Gothenburg, does this for complex B2B software where a confusing flow costs real revenue.

We work with founders and product teams building complex B2B software, the kind that is genuinely hard to explain and expensive to get wrong. Most clients arrive mid-build or mid-redesign, not at zero, and need a team that can hold strategy and execution together.

Product UX and interface design, brand built for a digital product rather than adapted from print, documented design systems, AI interface design, prototyping and testing, and technical illustration for complex concepts. Engagements can cover all of it or just the part you need.

A fixed-price audit starts at EUR 6,500 over two weeks and is credited in full against your first month if you continue. Ongoing embedded design runs EUR 9,500 to EUR 17,500 per month, and full engagements from strategy through delivery start at EUR 45,000.

The audit runs two weeks, fixed. Embedded engagements are ongoing, billed monthly, for as long as you need a senior designer inside the team. A full engagement, strategy through delivery, typically runs three to six months, depending on scope and how many workstreams run at once.

Up Strategy Lab is a digital product design and AI agency based in Gothenburg, Sweden, working with clients everywhere. Founded in 2018, the studio has designed products for 40 plus B2B companies and built 5 of its own ventures alongside client work.

We start with an audit, not a pitch deck, so you get a prioritised fix list and one redesigned screen before committing further. Our work has won a Red Dot Design Award.

Yes. As software increasingly ships AI features, we design the onboarding, interaction patterns and visual frameworks that make model behaviour legible and trustworthy, as part of the same digital product design engagement rather than a separate, bolted-on workstream handled by someone else.

Yes, the product design audit is built for that. It is a two-week, fixed-price teardown of your product with a prioritised fix list and one key screen redesigned, and the fee is credited against your first month if you continue with us.

We work best with founders who already have a live product and a real, if painful, UX problem, rather than a blank page. If that is not you yet, the audit is still the right place to start once your product exists and has users.