Digital product design
Digital Product Design Agency Sweden
A Swedish digital product design agency with global reach, helping B2B tech companies across the Nordics and beyond design products that compete at the level their engineering already operates at.
Credentials
Credentials
2020 Red Dot Design Award
MIT Design LabUp Strategy Lab is a Swedish digital product design agency helping B2B tech companies design complex digital products, build scalable design systems, and close the gap between engineering quality and interface quality.
Over 12 years and 100+ digital products designed. Red Dot Award winners. Design experience rooted in MIT methodology.
The Swedish design gap
Swedish tech companies build exceptional products. The design layer often doesn't match.
Sweden and the Nordics have a disproportionate track record of producing globally successful B2B tech companies. What's less consistent is the design quality that accompanies that technical ambition. Many Swedish companies reach a point where their product works well but doesn't feel like a world-class product, and that gap starts to cost them deals, users, and credibility with enterprise buyers.
Match the engineering
Sweden produces world-class products. Your design should reflect that.
Up Strategy Lab helps Swedish B2B companies build digital products that compete at the level their engineering and ambition already operate at. Book a call and let's talk about where design is holding your product back.
What the work looks like.
Work in this area.
Viking Analytics
Brand, website, partner program and product redesign for an AI predictive maintenance platform.
Outcome: 100% more website traffic
CapillaryFlow
A full business transformation, spanning rebranding, website, partner program, digital product, and go-to-market strategy, that turned a single-product golf company into a multi-vertical technology
Outcome: Red Dot Award
MuchSkills
We built MuchSkills ourselves, from a colour-coded spreadsheet to a Red Dot Award-winning skills intelligence platform now used by teams worldwide.
Frequently asked questions
What kinds of companies do you work with in Sweden?
Primarily B2B SaaS and tech scaleups with a working product either preparing for a growth phase, dealing with design debt, or expanding into new markets. Sectors include HR tech, logistics, fintech, industrial SaaS, and AI-enabled tooling.
Do you work in Swedish or English?
Both. Most client work is conducted in English as the majority of our clients are building for international markets. For clients who prefer Swedish for day-to-day communication, that's equally fine.
How is working with a Swedish agency different from hiring internationally?
Shared timezone, familiarity with Swedish and Nordic business culture, and no friction around administrative or contractual differences. For companies that want a partner who understands their market context without explanation, that matters.
Can you help us prepare a product for international expansion?
Yes, this is one of the most common reasons Swedish companies engage us. International buyers, particularly in the US and UK enterprise markets, apply high design quality standards. We help Swedish companies meet those standards without losing the clarity and function that characterises the best Scandinavian product design.
Book a call.
If you're a Swedish tech company where design quality hasn't kept pace with product ambition, let's have a direct conversation about what it would take to change that.
Book a meeting