Digital product design
UI UX Design Agency
From interface design to complete design systems, we help product teams build digital experiences that are as rigorous under the hood as they are polished on the surface.
Credentials
Credentials
2020 Red Dot Design Award
MIT Design LabUp Strategy Lab is a UI/UX design agency that combines strategic design thinking with production-ready execution, helping B2B tech companies build interfaces their users trust and their competitors can't easily replicate.
Over 12 years and 100+ digital products designed. Red Dot Award winners. Design experience rooted in MIT methodology.
Where agencies fall short
The gap between UI and UX is where most agencies fall short.
A lot of design agencies are strong on one or the other. They produce beautiful interfaces that confuse users, or they map clean user journeys that get handed to developers as wireframes with no visual language. The result in both cases is a product that neither performs nor convinces. Up Strategy Lab works across the full UI/UX stack, from research and information architecture through to pixel-accurate component design, because the two disciplines only work when they're designed together.
Why it compounds
Good UI/UX design is one of the few investments that compounds.
Every improvement to your product's interface reduces friction for every user, forever. Up Strategy Lab helps you make those improvements with precision and speed. We work with a small number of clients, book a call to see if we're the right fit.
What the work looks like.
Work in this area.
Viking Analytics
Brand, website, partner program and product redesign for an AI predictive maintenance platform.
Outcome: 100% more website traffic
CapillaryFlow
A full business transformation, spanning rebranding, website, partner program, digital product, and go-to-market strategy, that turned a single-product golf company into a multi-vertical technology
Outcome: Red Dot Award
MuchSkills
We built MuchSkills ourselves, from a colour-coded spreadsheet to a Red Dot Award-winning skills intelligence platform now used by teams worldwide.
Frequently asked questions
What's the difference between UI design and UX design, and do you do both?
UX design is the architecture, the structure, logic, and flow of how a product works. UI design is the execution, the visual language, components, and interactions that make it feel intuitive and polished. We work across both because separating them produces worse outcomes for everyone.
Do you work on mobile apps as well as web products?
Yes. We design for web, mobile web, and native mobile (iOS and Android). Most of our clients have products that live across multiple surfaces, and we design systems that work consistently across all of them.
How do you handle handoff to engineering?
We deliver production-ready Figma files with organised components, documented design tokens, and annotated specs. For clients using Webflow, we can build directly. For others, we stay involved during the build phase to review implementation against design intent.
Can you redesign an existing product rather than starting from scratch?
Most of our work is on existing products, not greenfield builds. Redesigns require understanding what exists, why it was built that way, and what can change without disrupting existing users. This is where our experience across 100+ products is most valuable.
Book a call.
If your product needs UI/UX expertise that goes beyond aesthetics, let's talk about what needs to change and how quickly we can move.
Book a meeting