Cogoport

A marketplace for importers/exporters and logistics providers. The importers/exporters coordinate and book FCL, LCL, and air shipping door-to-door. The process of shipping is complex and contains many elements and steps to make it work. Up Strategy Lab has redesigned Cogoport’s digital solution to be more efficient for its end users. 

Ready to go global, and not looking it.

Cogoport runs a marketplace where importers and exporters book FCL, LCL and air freight door to door. We worked with them across 2021 and 2022, as they prepared to expand internationally and the brand was not carrying the ambition. We rebuilt it: logo, brand colours and the visual system around them, then the website content from scratch, off the back of value proposition workshops that settled which customer segments they were selling to.

From there the work spread across the business. We wrote all the site copy and set the SEO strategy, redesigned the product's UX and UI so the many steps in a shipment stopped fighting the user, and produced the sales presentations and partner program the commercial team needed. Within a year Cogoport.com went from 8,000 organic visitors a month to 24,000.