Frontgrade Gaisler
Deep-tech heritage. Next-generation presence.
A comprehensive brand evolution and digital platform for a world leader in radiation-hardened microprocessors, bridging complex aerospace engineering with modern B2B design to drive high-intent leads from the aerospace and defence sectors.
Frontgrade Gaisler is not a household name, but their technology is everywhere that matters. Radiation-hardened microprocessors and embedded systems powering missions across the entire solar system. LEON and NOEL-V processors trusted by the most demanding engineering programmes on earth and beyond.
The challenge was not the product. It was the platform presenting it. A highly technical catalogue, built for another era, was making it harder, not easier, for serious aerospace and defence buyers to find, evaluate, and engage with what Frontgrade Gaisler offers. The digital presence did not match the status of the company behind it.
Built for engineers. Optimised for buyers.
The brief required holding two things in tension: the deep technical credibility that Frontgrade Gaisler’s audience demands, and the modern B2B experience that converts serious buyers into conversations. We did not simplify the engineering, we made it navigable.
Brand evolution
We developed a brand system that respected Frontgrade Gaisler’s deep-tech heritage while positioning the company for where the aerospace and defence sector is going. Future-forward without losing the authority that decades of mission-critical work have earned.
Website redesign, Webflow
The new platform was built on Webflow with a rebuilt information architecture designed around how aerospace and defence buyers actually evaluate vendors. Complex engineering requirements, multiple product lines, diverse buyer roles, the structure needed to serve all of them without overwhelming any of them.
B2B SEO strategy
We implemented an aggressive SEO strategy targeting the specialised search behaviour of high-intent buyers in aerospace and defence, improving discoverability for products like the LEON and NOEL-V processors, terms searched by engineers and procurement leads who already know exactly what they need.
Sales, marketing, and partner program
Beyond the platform, we built the commercial infrastructure around it, B2B sales and marketing strategy and a partner program structure to support Frontgrade Gaisler’s channel relationships.
A platform as capable as the technology it represents.
Frontgrade Gaisler now has a digital presence that reflects their standing as a global industry leader. The new platform bridges deep-tech heritage with a modern B2B experience, making specialised products discoverable to the right buyers, and converting that discovery into high-intent engagement from the aerospace and defence sectors.
The gap between the technology and how it was being presented to the world is closed.
The work
In their words
We highly recommend Up Strategy Lab. They are exceptionally professional, efficient, and highly responsive to their clients' needs. Their ability to understand and deliver on the client's requirements makes them an excellent partner to work with.
Got complex technology that needs a platform to match?
Book a conversation with Noel. No pitch deck required, just an honest discussion about what you are building and whether we are the right fit.
Typically responds within one business day. Based in Gothenburg, Sweden, clients everywhere.
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