Mentice

Medical tech digital transformation

Rebrand, website, design system and global SEO for a listed medical simulation company.

Client: Mentice
Our expertise: Expert web development and global SEO for the medical sector, specializing in investor relations platforms and Chinese market expansion.
Duration: 12 months
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The challenge

Medical tech digital transformation

We spearheaded a comprehensive website and investor relations overhaul for Mentice, a leader in medical simulation. Given the highly technical and medical nature of their solutions, we restructured the site architecture to simplify complex content while improving global search visibility. Additionally, we developed a dedicated Chinese localization to strategically expand their digital footprint into the Asian market.

What we did

One company, two very different readers.

Mentice makes medical simulation systems and it is a publicly listed company. Those two facts pull the website in opposite directions: clinicians want the technology explained, investors want disclosure. We have worked with them since 2021 on the rebrand and the full website redesign, restructuring the site so genuinely complex clinical content became findable, and building the design system, custom iconography and visual language Mentice still runs on today.

A catalogue nobody could navigate.
Mentice had grown by acquisition and the product range had grown with it, to the point where a visitor could not tell what the company sold. We rewrote the content, sorted the whole range into categories that follow how its customers look for things, and built the site on databases so Mentice could add, move and edit its own offerings afterwards. The customer stories work the same way, with videos and detail added by the Mentice team rather than by us. That autonomy now covers products, events, customer stories and the investor pages, and it cut the company's dependence on outside help to publish anything at all. Leads through the website went up once the messaging and the product structure were clear.
The commercial layer.
Around the website we ran value proposition workshops, shaped the communication and sales strategy, designed the presentations and built a partner program. We carried the same brand into the product's UX and UI, launched the sub-product Ankyras, and added a Chinese-language version of the site to open the Asian market. The investor relations site came with compliance requirements of its own and became a separate project.