TG0

From promising start-up to industry leader.

A strategy, partner program, and website redesign that gave a pioneering touch-sensitive technology company the credibility to scale, win investor confidence, and land larger clients.

More work
TG0
Client
TG0
Deliverables
  • Sales and Marketing Consultancy
  • Iconography and Brand Design
  • SEO
  • Full-Stack Website Development
  • Partner Program
Our expertise
A complete go-to-market strategy, partner program, and website redesign for a touch-sensitive technology pioneer working to earn investor and enterprise trust.
Duration
2 years

The challenge

TG0, a pioneering technology start-up based in the UK, owns an innovative touch-sensitive solution that revolutionises user interaction with product surfaces. Recognising the vast potential of their ground-breaking technology, TG0 took proactive steps to build more trust, secure additional funding, and expand their clientele.

TG0 encountered several challenges in scaling their business. They struggled with defining a cohesive business strategy, identifying core customers, and articulating their value proposition effectively. Their existing brand image and communication materials did not effectively convey the professionalism and credibility necessary to attract additional investors and enterprise-level clients.

In search of strategic solutions, TG0 sought the expertise of Up Strategy Lab.

What we did

A strategy first, then the platform to carry it.

Up Strategy Lab collaborated closely with TG0 to devise a comprehensive solution tailored to their specific needs.

  1. Strategy, positioning, and partner program

    The engagement began with a thorough analysis of TG0’s business model, target market (evolving, as they were a start-up), and competitive landscape. Through in-depth strategy sessions, we helped TG0 refine their core messaging, identify key customer segments, and develop a partner program to recruit agencies to help implement their technology and bolster their market presence.

  2. Website redesign and brand communication

    We undertook a complete overhaul of TG0’s branding and communication, redesigning their website to project a more polished and professional image, rewriting content to emphasise TG0’s expertise and capabilities, and incorporating visually compelling elements to showcase their touch technology’s applications. We also restructured information to highlight TG0’s software solutions and API capabilities, positioning them as a versatile technology provider beyond physical hardware.

  3. Industry vertical narratives

    We crafted compelling narratives and service offerings tailored for different industry verticals, such as consumer products, to demonstrate TG0’s adaptability and readiness to support diverse client needs.

The outcome

A stronger position, a stronger pipeline.

The revamped branding and communication materials have had a positive impact on TG0’s perceived professionalism, trustworthiness, and industry expertise, with feedback indicating that customers find the website well-structured and informative, often referring back to it for follow-up inquiries.

The strategic alignment of TG0’s messaging and service offerings with various industry verticals has made it easier to access targeted sectors, resulting in more inbound leads and shorter sales cycles. TG0 is now working on new projects, and larger projects than in the past.

The strengthened value proposition and business strategy have also positively influenced investor confidence: while the direct impact on investor interest is hard to quantify, feedback suggests investors view the new website positively.

Visitors spend more time on the website, and leads are generally better qualified and more knowledgeable about the technology offering, leading to more in-depth conversations once they connect.

TG0 is now positioned as a leading player in the user interaction technology space.

In their words

Up Strategy Lab is a trusted partner that helps us handle a lot of the strategy behind sales and marketing and how to translate that into tangible deliverables like website, improved sales process, pitch decks and communication. We continue working with USL across various facets of our commercial strategy.

Kuba KameckiPartnerships & Alliances, TG0

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